First we applied "Basic" improvements by building our own software program and IC chips with advanced functions.  We added many advanced features including:

An adjustable or disable-able auto off feature.   This is very important to consumers because there are times that you may want to use your scale continuously for a long period of time.  If the scale was turning itself off every 5 minutes (for example), this could really interfere with your work.   Other times you might want to conserve power and have the scale turn off automatically after 1 minute of use.

An adjustable audible beep function.   Some people want to hear a "beep" whenever they press a button as confirmation.  Other people get very annoyed by this and want the scale to be silent. Thus we made our beep function with an electronic on/off feature.

An adjustable backlight time.When you turn on the backlight of your scale - do you want it to remain on indefinitely - or would you like it to turn off after 30 seconds to conserve power?  With the 7001 you can decide how long the backlight should stay on for.

A HOLD feature. We were often asked to add a HOLD feature to our scales.  People complained that they would put an oversized box on the scale and couldn't read the display.  So, we added a HOLD feature that holds the weight of an item on the display (simply put the box on the scale and press HOLD, then you can remove the box and see what the weight was on the display).

An adjustable angle display.  A common consumer complaint about the old 3001 and other kitchen scales is that it was difficult to read the numbers on the display.  This is caused by a multitude of reasons but the biggest has always been viewing angle.  It is impossible to design a fixed - angle display that can encompass all customers' needs.  This is because every kitchen and office has a slightly different counter height AND every consumer's eyeballs are at different heights (this also varies due to varying shoes, distance from the scale, room lighting, reflections, glare and much more).  These factors had to be considered over and over again.  We realized the only solution was to invent and adjustable angle display.  This way the consumer can move the angle of the display up or down until they find the optimum viewing angle.     Next we made the display more than 3X larger then the previous display and added a backlight.   Now we are confident that we have overcome the viewing angle problem entirely, and that the new 3001/7001 is the best designed kitchen office scale ever created to date.

The next improvement was in the area of Modes.   Our customers had specific needs, and we needed to accommodate every postal / shipping company.  Thus we made the new 7001DX read in Pounds:Ounces,  Pounds,  Grams, Kilograms.  This is very important because in the USA some people need their scale to display 5 1/4 pounds as "5lb : 4.0oz" and some people need it to be shown as "5.250lb".   Likewise for Kilograms some people need 2.5 kilograms to be displayed as "2.500kg" and some people need it to be shown as "2500g".       *one common mistake made by less-knowledgeable companies is to make their scales read in a straight Ounce mode.  We have never had a customer need 5 1/4 pounds to be displayed as "64.0oz" - Please be careful and read the fine print if you consider a non My Weigh scale. 

Last but not least we designed intuitive attachments.  Based on the wildly successful Ultraship,  we designed a deluxe letter holder that can hold both small individual letters and large padded envelopes.  It has a telescoping design so it can accommodate letters of every size.  Next we designed a mail tube holder that cradles mail tubes - rather then crushing them as pop up covers often do.  Our Tube and envelope attachments cradle items like a mother holding a baby, rather then the damaging compression technique used by older pop-up covers.  Last but not least we designed a large square acrylic bowl which we include with every scale.  This bowl fits snugly on the 3001P/7001DX.

The 3001P and 7001DX are the standard by which all other kitchen and office scales will now be judged.   There is simply no better mid-sized scale for your home, office or kitchen.